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It’s a new age for media, yet the fundamentals for media planning stay the same: offering clients insights on how to best communicate with the consumer. 

Today, it’s not how big is your gun, but how good is your aim.

Targeting Group has set its sights squarely on the fundamental shift from efficient reach to effective engagement of the consumer. We bring account planners, research analysts, strategic marketers, public relations specialists and media planners/buyers together in a group dynamic. Siloed functions cannot respond quickly; cross-functional teams can. We evaluate the brand, the opportunity and ways to interact with the target.  The result is more than a media plan — it’s a contact plan that combines traditional and nontraditional tools that both target and hit that target. 

Targeting Group is the perfect counter to the scattershot lack of focus of the unbundled media companies.   

We’re nimble. We’re independently owned. We’re a true team of laser-focused pros. Targeting Group scores results.


chevronEstablished: 1995
chevronEmployees: 35
chevronOffices: Houston, Dallas & Austin
chevron2004 Billings: $200 million
chevronAffiliation: Targeting Group is ablank
blankspecialized marketing
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blankFogarty Klein Monroe, one
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